Viva La Juicy Debuts New Campaign
/PRNewswire/ -- This fall Viva La Juicy debuts its new global advertising campaign to reflect the feminine, flirty style distinctive to the brand. In a collaborative approach between Juicy Couture and Elizabeth Arden, the new images reflect a modern and sophisticated take on the iconic best-selling fragrance, recognized the world over for its fabulous notes of mandarin, gardenia and sandalwood.
To view the multimedia assets associated with this release, please click http://www.prnewswire.com/news-releases/viva-la-juicy-debuts-new-campaign-126804993.html
The evolution of the renowned fragrance's image from a youthful aesthetic to a more stylish, elevated feel aligns with the brand's current creative direction led by LeAnn Nealz, President and Chief Creative Officer. "We took our inspiration from a beautiful girl in the afterglow of a wonderful evening. She gets dressed in couture, goes out to a party, has a great time, and even possibly gets into a bit of trouble," said Nealz.
Source: Sacramento Bee
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Juicy Couture
Official site for the Juicy Girls clothing label, specializes in fashionable comfort-wear for men and women. Find Juicy stores around the world.
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Juicy Couture - Wikipedia, the free encyclopedia
Juicy Couture is a contemporary line of both casual and dressy apparel based in Arleta, Los Angeles, California founded by Pamela Skaist-Levy and Gela Nash-Taylor. ...